Employer branding
Employer branding: strengthen your organisation with Euro Planit
Employer branding is the key to success in a competitive job market. Strong positioning of your organisation as an attractive employer not only helps to attract top talent, but also to retain current employees. At Euro Planit, we understand that every organisation is unique, which is why we offer tailor-made solutions that perfectly match your goals. From optimising the recruitment process to developing a compelling 'work for' page, we help you put your company in the spotlight.
Curious about what we can do for you? Then get in touch with us!
What is employer branding?
Employer branding is about portraying your organisation as an attractive employer. It includes everything that makes your company unique and how you communicate this to potential and current employees. This can range from your company values and culture to the way you communicate job vacancies and how employees talk about your organisation. Good branding is essential to attract and retain talent at a time when jobseekers are increasingly critical.
Why invest in employer branding?
In today's labour market, where the battle for talent is fierce, a strong employer brand offers multiple benefits:
- More applicants: Job seekers are more likely to choose an organisation with a strong reputation as an employer.
- Better match with candidates: By highlighting your culture and core values, you attract candidates who are a better fit for your organisation.
- Higher employee satisfaction: Employees are proud to work for an employer with a positive reputation.
- Lower staff turnover costs: Satisfied employees stay longer, saving you costs on recruitment and training.
In short, employer branding delivers not only more, but also better talent.
At Euro Planit, we combine our expertise in recruitment with our experience in marketing to offer a complete package of employer branding solutions. In doing so, we focus on tailor-made solutions that fit seamlessly with your company values and goals. Our approach consists of four main pillars:
1. An appropriate communication style
The communication of your employer brand should be in line with your organisation's core values and culture. Together, we determine a style and tone of voice that authentically conveys your message, both internally and externally.
2. Optimisation of the recruitment process
A good recruitment process is essential to attract the right candidates. We analyse your current process and optimise where necessary, improving the candidate experience and making your job postings more effective.
3. A compelling 'working at' page
An attractive and informative 'working at' page is an important calling card for your organisation. We design a clear page that does justice to your employer brand, including inspiring employee stories, your core values and clear job information.
Enthusing new employees
Employer branding does not stop with the hiring of a candidate. A strong onboarding process ensures that new employees are enthusiastic and feel committed to your organisation from day one.
Five practical tips for employer branding
Wondering how to get off to a flying start with employer branding? Download our white paper "Your company in the spotlight" for free . In it, we share five concrete tips, such as:
- How to use authentic employee stories in your communications.
- The power of consistency in your employer brand.
- The importance of transparency in your job ads.
With these insights, you can get straight to work to position your organisation more strongly as an employer.
Why choose Euro Planit?
With over 20 years of experience in job placement and an in-house marketing department, we know exactly how to take your employer brand to the next level. Here are some reasons why employers choose Euro Planit:
- Expertise in recruitment: We know what candidates care about and how to make your company attractive.
- Short lines of communication: Our in-house marketing department allows us to move quickly and respond to your needs.
- A complete package: From finding staff to retaining them, we offer the complete process.
- Tailor-made strategy: We develop an employer branding strategy that fits your organisation perfectly.
- More brand awareness: We ensure that your organisation becomes visible to the right target group.
- Better candidates: With a strong employer brand, you will receive quality applicants who fit your culture and criteria.
Together, we will build a strong positioning that attracts top talent and increases engagement within your current team. Contact us today and discover the possibilities! Ready to make your organisation shine as an employer?
We have used employer branding for these companies
